ALL EYES ON: MINIMUM
Inspiration and good ideas often come unexpectedly. This was also the case for the founder and owner of the Berlin minimum stores, Wilfried Lembert: the idea for the "KPM for minimum" collection came to him during a visit to the flea market...
It was 2014 when minimum founder and owner Wilfried Lembert visited a flea market. He found an arrangement of white KPM vases at a stall. They prompted him to think about the effect of the arrangement, as he thought that the vases simply didn't go together in white. So he came up with the idea of connecting the vases with a simple, plain line - the idea for the "KPM for minimum" vase series was born. Each vase in the series now has a vertical or horizontal black line, which is applied by hand with a fine brush.
The seemingly merging lines of the collage of several vases create a subtle decor that supports the visual cohesion of the group. The user can decide for themselves which collage they want to create. The simplicity of the vases is always retained.
The "KPM for minimum" series also expresses the fundamental idea of minimum, because minimum does not stand for a decor that weighs down the individual object, but for one that is the result of a successful collage.
Even if the design language around us changes, the essential requirements for good design remain constant. An object is still characterized by an inseparable connection between function and aesthetics that improves our everyday lives, says Wilfried Lembert.
