Our hands create, design, leave their mark - and are more valuable than ever. Yet fewer and fewer young people are choosing a skilled trade.
The new "Hands" campaign by the MEISTERKREIS and over 50 leading brands, including KPM Berlin, shows that hands are not just about tradition: Craftsmanship is not just about tradition, but also about high-tech, creativity and the future.
With the appeal "You do the best things in life with your hands. Why not work with them?" we want to inspire young talents to choose masterful professions - and rediscover the power of true craftsmanship.
"KPM Berlin stands for masterful craftsmanship that has been passed down through the centuries. This long-standing tradition must be transported into the future in order to preserve one of Berlin's most important cultural assets. To do this, we need the passion and enthusiasm of the new generation," says Martina Hacker,
Managing Director of KPM Berlin.